Staging To Sell

We’re celebrating good news all round this week with the government’s roadmap announcement and all fingers crossed that Rishi Sunak will extend the stamp duty holiday until the end of June to help keep the property market firing as Britain emerges from lockdown.

If you’re determined to make the most of the expected uplift in the regional property market and sell your home quickly and for the best price, you’ll be interested to hear how one award winning local company is helping their clients achieve exactly that.

Amander Meade chatted to professional home stager, Denise Cable, about how staging is fast becoming a key element in marketing homes to sell in Rutland and Stamford.

Web appeal is the new kerb appeal…

Denise is a fully trained and highly experienced home staging professional and member of the Home Staging Association – the professional body for the industry. Her mission is to spread the word about how home staging can help sell properties faster and for their maximum price and it seems her message is being heard loud and clear by homeowners across the region. Denise’s company – The Home Styling Company – is a family affair involving her husband Stephen and her son Michael (when he’s not away at university).

Whilst a relatively new concept to UK homeowners, the statistics around home staging are persuasive with vendors and estate agents catching on fast.

“Home buying habits have changed drastically in the last couple of decades,” explains Denise. “Gone are the days of driving around an area clutching printed house details as               90% of home searches now begin online. It’s vitally important that a home for sale stands out from the crowd as web appeal has replaced kerb appeal in making that crucial first impression. Impactful and engaging images of your home looking amazing are your most powerful marketing tool.”

Selling faster and for more

According to Rightmove, professionally styled properties typically spend 50% less time on the market and sell for 8% to 10% more so no wonder vendors and agents are picking up on the benefits so quickly. “We can help with all kinds of home and can include lifestyle photography as part of our service. Our job is to help buyers imagine themselves living at your property by showing the lifestyle on offer,” adds Denise. “We will showcase all the best features in your home and minimise any negatives. We will maximise space and layout and enhance some or all your rooms with props, furniture and accessories from our expansive range to show your home off at it’s very, very best. We’ve dozens of ‘before and after’ images on our website that show really clearly how staging makes a world of difference.”

Empty Nests

If a property for sale is empty then home staging can have a dramatic effect on viewing engagement. Denise believes that the old adage around buyers’ capability to imagine themselves in a home has also changed forever. “We are all bombarded these days with stunning images on line of beautiful homes and sumptuously decorated rooms. This makes it harder for us to look past flaws or empty rooms. It’s so much easier to engage a buyer if you show them how those areas might look. In place of cold, featureless, empty rooms, browsers on line will see how living spaces, kitchens, dining rooms and bedrooms could be used and how versatile and adaptable the property could be – staging is always a game changer for an empty home.”

Denise - The Home Styling Company

Denise has a great example of the real power of staging with the story of an empty home she worked on in October last year. By coincidence, an identical home on the same road was offered for sale during the same week. “The agent for the property we staged reported ‘phenomenal’ interest from the first day of marketing and the house sold within 5 days for the asking price. The unstaged home nearby is still for sale almost six months later, despite a price reduction. That’s the power of staging. Our client was delighted and so were we!”

The home Styling Company

Denise’s team works with estate agents, property developers and homeowners across the  East Midlands, styling, staging and preparing homes for sale and have been making quite a splash collecting awards year on year for their work. The team picked up ‘Best Bespoke Home Styling Service 2019 (Build Magazine Real Estate and Property Awards):

Best Home Styling and Staging Specialist -East Midlands 2018 & 2019 (Build Home and Garden Awards) and Bespoke Home Styling Service of the Year 2020 (Innovation & Excellence Awards)


Find Out More: Contact Denise at www.thehomestylingcompany.co.uk


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