First Impressions
With so many viewing decisions made online, we always try to strike the right balance between plenty of photographs but not so many that a potential buyer thinks they have seen all there is to see. A floor plan is key and virtual tours can be particularly helpful to entice buyers from out of area.
Professional Video Production
It is well known that videos sell. And the statistics back that up; customers who see videos of services and/ or products are 85% more likely to make a purchase or commitment than those who don’t.
It makes sense, especially in our industry. From the point of view of the buyer, seeing a video of the place they’re interested in is so much more useful than just looking at a series of images. Being able to virtually walk through their potential new home allows them to have as many viewings as they want and, for people who like planning, even start thinking about what could go where. If the property isn’t right, they’ll know straight away. But if their interest is retained past the video-watching stage, the buyer will already be familiar with the surroundings when they go to see the property for the first time.
Here at Moores, we’ve taken property video production to the next level. Professional camera crews and drone footage where possible has allowed us to bring each and every property to life, giving buyers a real chance to get a feel for the property no matter where they are in the world.
Moores Minute Guides
With many of our buyers from out of area, we have produced a series of Minute Guides offering an insight into the 6 towns and 120 villages that we operate across. These videos are exclusive to Moores and are shared extensively across social media, the major property portals and YouTube.
Discreet Marketing
Our discreet marketing service has become very popular and is an excellent way of assessing what buyers may be willing to pay and the level of interest you may receive without entering into lengthy contracts or paying upfront marketing costs.
We often describe our discreet marketing as being a “litmus test” of the market and no vendor is ever obliged to commit to the interest that it may generate. However, what we do find is that when a vendor is confident that they can sell at the level they wish, they instruct us to search for their perfect onward purchase; all of which can be done with the utmost discretion.
With discreet marketing, we also often find that buyers are willing to bid strong to prevent a property from even reaching the open market. Putting our vendors in a win/win situation.