Your property will be marketed through all of the major property websites to ensure we gain maximum exposure. We work with professional photographers and always provide a floor plan. Pictures, price and floor plans are key. Prior to any open market launch, all properties are matched out to our extensive database of active buyers, both local and out of area.
Whilst we don’t rely on internet marketing, we understand that property portals are a key part of marketing your property. That’s why all of our properties on our full marketing service are advertised on the UK’s current largest property portal. www.rightmove.com and www.onthemarket.com.
With so many viewing decisions made online, we always try to strike the right balance between plenty of photographs but not so many that a potential buyer thinks they have seen all there is to see. A floor plan is key and virtual tours can be particularly helpful to entice buyers from out of area.
It is well known that videos sell. And the statistics back that up; customers who see videos of services and/ or products are 85% more likely to make a purchase or commitment than those who don’t.
It makes sense, especially in our industry. From the point of view of the buyer, seeing a video of the place they’re interested in is so much more useful than just looking at a series of images. Being able to virtually walk through their potential new home allows them to have as many viewings as they want and, for people who like planning, even start thinking about what could go where. If the property isn’t right, they’ll know straight away. But if their interest is retained past the video-watching stage, the buyer will already be familiar with the surroundings when they go to see the property for the first time.
Here at Moores, we’ve taken property video production to the next level. Professional camera crews and drone footage where possible has allowed us to bring each and every property to life, giving buyers a real chance to get a feel for the property no matter where they are in the world.
Moores Minute Guide Stamford
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Moores Minute Guide Uppingham
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Moores Minute Guide Melton Mowbray
We can introduce buyers we already have registered for properties like yours.
Our discreet marketing service has become very popular and is an excellent way of assessing what buyers may be willing to pay and the level of interest you may receive without entering into lengthy contracts or paying upfront marketing costs. We often describe our discreet marketing as being a “litmus test” of the market and no vendor is ever obliged to commit to the interest that it may generate.
However, what we do find is that when a vendor is confident that they can sell at the level they wish, they instruct us to search for their perfect onward purchase; all of which can be done with the utmost discretion. With discreet marketing we also often find that buyers are willing to bid strong to prevent a property even reaching the open market.
Putting our vendors in a win / win situation.
When it comes to marketing country homes, our connections with independent estate agents throughout London and the South is supported by national advertising in the likes of Horse & Hound and Country Life Magazine.
In addition, we offer a free home search service for buyers and Vernon also does work for retained clients regarding investments and private homes at no upfront cost. As a lot of our country homes are marketed discreetly i.e. without the need for press or internet advertising, we encourage buyers to register with us. Whilst our vendors can market with us and take advantage of our high profile on rightmove.co.uk and onthemarket.com, many prefer to keep their sale discreet.
We will always prioritise our own clients’ needs ensuring we advise them of upcoming available properties ahead of home search agents, developers and architects.
In recent years Country & Equestrian have achieved as many, if not more, country homes sales than some of the national agents, often achieving higher sale prices than the national agent may have quoted. However, because of the discreet nature of these sales, our presence in the market isn’t always highly visible.
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